VEJA
The sneaker that chose transparency over advertising — organic cotton, wild rubber, zero marketing.
Philosophy
French ethical sneakers. No advertising budget, transparent supply chain. B Corp. Organic cotton, wild rubber.
History
Founded in 2004 by Sébastien Kopp and François-Ghislain Morillion, two childhood friends, VEJA flips the sneaker business model: zero advertising budget, 100% investment in the supply chain. Organic cotton comes from Brazilian and Peruvian cooperatives, wild rubber from Amazonian seringueiros, paid 2 to 5 times market price. Manufactured in Brazil, logistics handled by social insertion NGO Log'ins near Paris. B Corp certified.
Iconic Products
Campo ChromeFree
Ethical sneakers. ChromeFree tanned leather, wild Amazonian rubber. No advertising, transparent production.
V-12 Leather
V-shape logo sneaker. Retro running silhouette, ethical materials.