Mover Sportswear
The Swiss sportswear revolution: when the Alps meet natural fibers without compromise.
Philosophy
Swiss brand pushing natural fibers (merino, alpaca, cotton) to their technical limits. Plastic-free alpine apparel with maximum durability.
History
Founded in Sweden in 1982, Mover initially distinguished itself as a pioneer of Gore-Tex® in ski apparel, setting a standard for technical excellence. In 2004, Swiss entrepreneur Nicolas Rochat acquired the brand and relocated it to Switzerland, steering it towards a radically different philosophy. Now a privately owned independent company based in Lausanne, Mover specializes in making plastic-free thermal regulatory and protective sport garments. The brand redefines sportswear by pushing natural fibers (merino, alpaca, cotton) to their technical limits, proving that plastics are not necessary to enjoy the outdoors.
Iconic Products
Merino Techfleece Jacket
Plastic-free technical fleece. High-density merino replacing synthetic fleece. Swiss alpine craft.