Db Journey
Norwegian innovation where functional Nordic design and technical materials revolutionize the art of smart travel.
Philosophy
Scandinavian travel and carry brand specializing in ski bags and travel luggage. Innovation with ALUULA composites, functional Nordic design. Backed by LVMH.
History
Founded in 2009 in Norway by engineering student Truls Brataas and freeski legend Jon Olsson who met while surfing in Hoddevik. Officially launched in 2012 under the provocative name 'Douchebags', the brand quickly became a global reference for innovative ski bags, finalist for Innovation of the Year at ISPO 2012. Rebranded as Db Journey, based in Oslo with 60 employees, backed by LVMH since 2024. Pioneer of ALUULA composites and functional Nordic design.