Acronym
The German techwear avant-garde where every piece is a technical feat with obsessive attention to detail.
Philosophy
Founded by Errolson Hugh, Acronym is the absolute techwear reference. Avant-garde technical pieces, ultra-limited production, collaborations with Nike and Gore-Tex. Every drop is an event.
History
Founded in 1994 in Munich by Canadian designer Errolson Hugh and German Michaela Sachenbacher as an independent design agency. Initially specialized in art direction for action sports brands, the company later relocated to Berlin. Hugh transformed Acronym into the absolute techwear reference, creating ultra-technical pieces with limited production runs and prestigious collaborations with Nike and Gore-Tex.